Luma

A social media campaign for a health tech startup targeting younger demographics.

Challenge

Luma needed to connect with Gen Z users while maintaining their professional healthcare image.

Solution

We developed a TikTok-first campaign that balanced educational content with engaging, trend-aware formats.

Results

• 10M+ views across campaign content
• 250% increase in app downloads from 18-24 demographic
• Featured as a TikTok case study for healthcare marketing