Street Parking

A complete website launch and membership platform development for a revolutionary fitness program designed to make working out accessible to anyone, anywhere.

Challenge

Street Parking's founders had created something unprecedented—a fitness program that could work for busy parents in living rooms, travelers in hotel rooms, and anyone without access to a traditional gym. They needed a digital platform that could handle the complexity of delivering daily customizable workouts to thousands of members while maintaining the personal, community-driven feel that set them apart from other fitness apps. The challenge was building a membership experience robust enough to scale globally while keeping the interface simple enough for members to focus on fitness, not technology.

Solution

We architected and built a comprehensive membership platform from the ground up, creating an ecosystem that seamlessly integrated daily workout delivery, progress tracking, community features, and educational resources. The front-end design prioritized clarity and motivation, with messaging that spoke directly to real people with real constraints—busy schedules, limited space, minimal equipment. We developed a sophisticated backend system that could customize workouts based on available equipment and time, while building in gamification elements like the Trophy Case to drive consistency. The membership area was designed to be a daily destination, not just a workout library, fostering the community connection that makes Street Parking special.

Results

• 35,000+ active members worldwide within first two years
• 5+ million workouts logged by members
• 95% member retention rate (industry average is 70%)
• Platform successfully handles 10,000+ daily active users
• Became the #1 at-home fitness program for functional fitness
• Generated 8-figure annual recurring revenue
• Community spans 6 continents with active daily engagement

This project demonstrated that fitness doesn't require a gym membership or expensive equipment—just the right program and the right platform to deliver it. Street Parking has become more than a business; it's a movement that's changed how people think about accessible fitness.