The Phoenix

A digital ecosystem for The Phoenix, the national sober-active community — a production peer-to-peer fundraising platform, a documentary film site, and a joint-initiative campaign site.

Challenge

The Phoenix helps people recover through fitness and community, and its digital needs run deeper than a donation page: individual fundraisers need their own campaign pages, events like rides and runs need their own verticals, staff need real operational tooling, and major moments — a feature documentary, a joint initiative — need dedicated homes that still feel like one organization. All of it has to be dependable, because real donations move through it every day.

Solution

We built the ecosystem as three connected properties. The fundraising platform at impact.thephoenix.org handles peer-to-peer campaigns end to end — personal fundraising pages, leaderboards, event verticals for cycling, running, and music events, a supporter portal, and an admin backend with the operational runbooks to match, plus merch through the Shopify Storefront API. The SOBER film site gives The Phoenix's feature documentary a cinematic home on Sanity, with screening-request capture. Together Transforms Tomorrow, a joint initiative with NewForm, got its own campaign site with Stripe-powered donations and a self-hosted campaign film.

Inside This Project

Results

• Peer-to-peer fundraising platform in production at impact.thephoenix.org
• Event fundraising verticals for cycling, running, and live-music campaigns
• Three properties, one organization — platform, film site, and campaign site
• [PLACEHOLDER: add total raised / campaigns / fundraiser count]

Recovery happens in community, and community shows up when the tools make it easy — this ecosystem is those tools.